Rock Row
Green home development, listed in her portfolio as sold out in five weeks.
Chapter 09: Work
PR campaign examples from Susan von Seggern
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Susan von Seggern's PR campaigns include fashion week shows, UFO conferences, AI and wind energy launches, crowdfunding drives, nonprofit books, and music reissues.
These examples come from the portfolio and press releases published on Susan von Seggern's website. They show the range of event, corporate, cause, and cultural clients she represents, and how her four-part framework adapts to each. Where a result is listed, it is stated exactly as her site states it.
What PR campaigns has Susan von Seggern run?
Her portfolio lists case studies such as the Rock Row green home development, sold out in five weeks, and Phil Laak's Guinness World Record. Her press release archive covers events, companies, causes, books, films, and music from 2011 through 2026.
Evidence cards
Portfolio case studies
Unabomber Poker
Publicity for professional poker player Phil Laak's Guinness World Record.
IceWind
A pre-product buzz campaign for the wind power startup, plus release work on its Arctic turbine.
Geoship
PR for Geoship's equity crowdfunding campaign.
Mantra: Sounds into Silence
Documentary crowdfunding and release campaigns.
SewDown
LA Fashion Week show and sale returning in 2024, presented by The HER Group.
Comparison
Selected press releases by client type
| Client | Type | Year | Release subject |
|---|---|---|---|
| Remotesome | Corporate | 2026 | AI Transformation service launch |
| Redesigning Nonprofits | Cause | 2026 | Wiley book launch and Bay Area events |
| Sleep To Live Well Foundation | Cause | 2025 | Partnership with Family Paths |
| Touring and Mental Health | Cultural | 2025 | Audiobook release |
| SewDown | Event | 2024 | Call for participation for LA Fashion Week |
| Liminal Shade | Cultural | 2024 | Cover of In Heaven |
| KOCOWA | Corporate | 2022 | December streaming lineup |
| DETOX | Cultural | 2021 | Technology addiction documentary |
| IceWind | Corporate | 2020 | Arctic Circle emergency beacon turbine |
| Bitcoin Association | Corporate | 2020 | First Satoshi Nakamoto Scholarship |
| CONTACT in the DESERT | Event | 2017 | 5th year speaker lineup |
| Hollywood Carnival | Event | 2017 | Parade and festival on Hollywood Blvd |
| DIY Convention | Event | 2015 | 14th annual convention |
Read every release on the Susan von Seggern press releases page.
Where has lead service work placed clients?
Through lead service monitoring, Susan von Seggern has placed client coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost, Best Life, and many other outlets. She monitors five lead service feeds daily, plus journalist emails and Substacks. Learn more in media relations services, see event PR and corporate PR, or return to the LA PR agencies field guide.
Field notes
Questions about past work
- Which companies has Susan von Seggern done PR for?
- Press releases and case studies on Susan von Seggern’s site include Remotesome’s AI Transformation launch, IceWind’s turbine deployment near the Arctic Circle and its pre-product buzz campaign, the Rock Row green home development, Geoship’s equity crowdfunding campaign, and KOCOWA’s streaming announcements. Her career also includes globe-trotting corporate PR work.
- What kinds of events has Susan von Seggern publicized?
- Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres. Press releases on her site cover the SewDown show during LA Fashion Week, the Hollywood Carnival parade on Hollywood Boulevard, the DIY Convention at the Hollywood Roosevelt Hotel, and the CONTACT in the DESERT conference in Joshua Tree.
- Where has Susan von Seggern placed client coverage?
- Through lead service monitoring alone, Susan von Seggern has placed coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, among many other outlets. Lead service coverage is one of four pillars in her framework, alongside sustained media outreach, press releasing, and events.
- Can a publicist build buzz before a product launches?
- Yes. Susan von Seggern’s portfolio includes a pre-product buzz campaign for IceWind, a wind power startup, run before its product reached the market. Pre-launch PR usually relies on founder stories, industry context, and milestone announcements rather than reviews. Her portfolio also lists the Rock Row green home development as sold out in five weeks.
- Does Susan von Seggern do PR for crowdfunding campaigns?
- Yes. Her portfolio includes Geoship’s equity crowdfunding campaign and the crowdfunding and release campaigns for the documentary Mantra: Sounds into Silence. Her site also includes a release supporting the Indiegogo campaign for the documentary DETOX. Crowdfunding PR concentrates attention inside a fixed funding window, so timing matters.
- Does Susan von Seggern do PR for books, films, and music?
- Yes. Cultural clients are one of her four client groups, and her career includes work as a major label publicist. Releases on her site cover the Touring and Mental Health audiobook, the documentary DETOX, The Lafayette Afro Rock Band anthology on Manifesto Records, Liminal Shade’s cover of In Heaven, and KOCOWA’s Korean streaming lineup.
See your project in this list?
If your event or company news looks like these, Susan von Seggern would like to hear about it.