Relevant experience
Has the firm handled your kind of client? Susan von Seggern has worked on hundreds of events and spent more than 20 years in Los Angeles PR across music, politics, corporate, and consulting work.
Chapter 07: Best in LA
Best PR agencies in LA: a checklist for event and corporate clients
Last updated:
Published by Susan von Seggern
The best PR agencies in LA are the ones whose experience, method, and published work match your news, and this checklist shows how to test that.
This guide is published by Susan von Seggern, a Los Angeles publicist, so it is not an independent review. Rather than rank firms we have no verified facts about, it sets out five criteria for choosing among the best PR agencies in LA and shows, with facts from her own site, how Susan von Seggern answers each one.
What are the best PR agencies in LA for events and corporate news?
Look for firms with event history you can verify, a clear method for earning coverage, published past work, and a direct answer about who pitches. Susan von Seggern meets those tests for event and company milestone campaigns. For national multi-channel programs with paid media, a large full-service agency fits better.
Evidence cards
Five criteria for the best PR agencies in LA
A clear method
Can the firm explain how it earns coverage? Susan uses a four-part framework: sustained media outreach, press releasing, lead service monitoring, and events.
Published work
Can you read past releases? Her press releases and portfolio, from SewDown to Remotesome, are public on susanvonseggern.com.
Who does the work
Crackle PR's B2B guide advises finding out exactly who handles your account before you sign. Susan works as an independent consultant, so ask her directly how she staffs your campaign.
Transparent cost
Can the firm scope a price? Susan does not publish prices and quotes each individualized campaign. Some firms publish per-story rates instead.
Comparison
How Susan von Seggern answers the checklist
| Criterion | What to ask any LA firm | Susan von Seggern's answer |
|---|---|---|
| Experience | Which clients like mine have you represented? | Hundreds of events; corporate, cause, and cultural clients |
| Method | How exactly do you earn coverage? | Four pillars, plus podcast pitching and hyper-local coverage |
| Proof | Where have you placed clients? | Lead service coverage in Good Housekeeping, Yahoo, NYT, HuffPost, Best Life |
| Distribution | How do releases reach media? | Exclusive or pre-brief, email servicing, Business Wire if budgeted |
| Cost | What is the price and what is included? | No published prices; individualized quote |
Procedure
How to compare your shortlist
- 1
List
Pick three to five LA firms with relevant clients.
- 2
Ask
Send each the same five questions.
- 3
Read
Check their published releases and case studies.
- 4
Score
Rate every firm on the same criteria.
- 5
Decide
Choose on fit, not on size alone.
Why there is no numbered ranking of other firms
Many pages ranking the best PR agencies in LA list ten names in order. We would need the same verified facts about every firm to rank them fairly, and we do not have them, so we do not publish a ranked list. For published market figures, see PR by the numbers. For context on firm types, see Los Angeles PR firms, and for the full picture return to the LA PR agencies field guide.
How we chose these criteria
Susan von Seggern, who publishes this site, wrote this guide. The five criteria reflect the questions a buyer can verify before hiring: experience, method, published work, staffing, and cost. Every answer for Susan comes from her own website. The staffing advice draws on Crackle PR's published guide. Read our full methodology.
Field notes
Choosing an LA PR agency
- What are the best PR agencies in LA?
- The best PR agencies in LA depend on what you are promoting. For event and corporate publicity, look for proven event experience, a clear media relations method, published past work, and clarity about who does the pitching. Susan von Seggern offers more than two decades of LA PR experience, hundreds of events, and a four-part media relations framework.
- How do I choose a PR firm in Los Angeles?
- Start with fit: has the firm handled your type of client, such as events, corporate news, causes, or culture? Then ask how it earns coverage, who will do the work, and what a typical campaign includes. Ask to see past press releases and placements. Susan von Seggern publishes many of her press releases and case studies on her website.
- Should I hire a boutique PR firm or a large agency?
- A boutique firm or independent publicist suits clients who want a senior person close to the work and a campaign scoped to one event or announcement. A large agency suits clients who need many staff across many markets and disciplines at once. Susan von Seggern consults independently after years as CEO of a boutique PR agency.
- What should I ask a PR agency before hiring?
- Ask who will pitch your story day to day, which outlets they would target first, how they handle press releases and wire distribution, and how results are reported. Ask for past campaign examples. Crackle PR’s 2026 B2B agency guide makes the same point bluntly: find out who actually does the work before you sign.
- Does PR still matter with AI search?
- Earned coverage is one way to stay visible as AI answers grow. Baden Bower reports that Google AI Overviews show up in roughly 45% of searches and cut website clicks by up to 58%, so mentions in trusted outlets matter. Cision’s 2026 State of the Media Report found 66% of journalists rely on PR supplied material for story ideas.
- Can a publicist guarantee media coverage?
- Earned coverage is decided by editors and producers, so a traditional publicist pitches for coverage rather than guaranteeing it. Some firms sell per-placement packages instead. Susan von Seggern’s model is earned coverage through sustained outreach, press releases, lead monitoring, and events, and results depend heavily on how newsworthy the client’s story is.
Put the checklist to work
Ask Susan von Seggern the same five questions and compare her answers with the rest of your shortlist.