Chapter 03: Corporate PR

Corporate PR in Los Angeles: launches, leaders, and milestones

Last updated: November 2026

Corporate PR earns media coverage for a company's news and leaders, and Susan von Seggern handles it with a four-part framework shaped by years of globe-trotting corporate work.

For corporate clients, Susan von Seggern pairs milestone press releases, sent under an exclusive or pre-brief model and optionally through Business Wire, with sustained outreach to business and trade media, daily journalist lead monitoring for executive commentary, and conference or luncheon events. Her portfolio spans technology, energy, real estate, and streaming companies.

How does a company get press coverage in Los Angeles?

It needs real news, the right contacts, and steady follow-through. Susan von Seggern fits companies with a launch, funding round, product, or expert founder to put forward. A large agency is a better fit if you need investor relations, paid media, and social channels managed by one big team.

Evidence cards

Corporate PR field notes

Definition: corporate PR

Corporate PR is the practice of earning coverage for a company, its products, and its people in news, business, and trade outlets. Susan von Seggern approaches it with the same four pillars she uses for every client: sustained media outreach, press releasing, lead service monitoring, and events.

The Business Wire advantage

For wire releases, Susan recommends Business Wire because of its respectability. She has an excellent annual deal with Business Wire that significantly saves her clients money compared with one-off releases through Business Wire or other wires. Wire posting is used if budgeted; email servicing always follows a release.

Getting executives quoted

Susan monitors five lead service feeds daily, plus emails and Substacks from journalists looking for sources directly. When a request matches a client's expertise, she pitches. Lead service coverage she has placed includes Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life.

Numbers card: why business PR matters

73% of PR professionals now prioritize brand awareness, while 55% focus on driving sales and revenue (Percepture)
66% of journalists rely on PR supplied material for story ideas (Cision 2026 State of the Media Report, cited by Talent Resources)

Market figures, not Susan von Seggern's own results.

Comparison

Corporate PR examples from Susan von Seggern

Corporate clients on susanvonseggern.com, compared by news type
Company	News	PR format
Remotesome	Launch of its AI Transformation service, October 22, 2026	Launch press release
IceWind	Njord turbine powering an Icelandic Coast Guard beacon near the Arctic Circle	Press release and pre-product buzz campaign
Rock Row	Green home development, listed as sold out in 5 weeks	Portfolio case study
Geoship	Equity crowdfunding campaign	Portfolio case study
KOCOWA	Monthly Korean drama and K-pop content announcements	Recurring press releases
Bitcoin Association	First Satoshi Nakamoto Scholarship, January 2020	Announcement release

Procedure

How a corporate milestone release works

Press releasing pillar, step by step

1
Milestone
Identify news that is genuinely significant to media.
2
Model
Choose an exclusive with one outlet or a pre-brief with several.
3
Release
The announcement goes live once the exclusive or pre-brief runs.
4
Servicing
The release is emailed to target journalists and outlets.
5
Wire
If budgeted, it posts to Business Wire under her annual deal.

Where corporate PR connects

Many corporate stories land best at a live moment: a conference booth, a speaking slot, or a press luncheon. Read about event PR in Los Angeles, see the full media relations framework, or head back to the LA PR agencies field guide.

Field notes

Corporate PR questions

What does corporate PR include?: Corporate PR earns coverage for a company’s news, leaders, and products. Susan von Seggern handles corporate clients with the same four pillars: sustained outreach to business and trade media, milestone press releases with optional Business Wire distribution, matching executives to journalist requests through lead service monitoring, and events such as conferences and media luncheons.
Which companies has Susan von Seggern done PR for?: Press releases and case studies on Susan von Seggern’s site include Remotesome’s AI Transformation launch, IceWind’s turbine deployment near the Arctic Circle and its pre-product buzz campaign, the Rock Row green home development, Geoship’s equity crowdfunding campaign, and KOCOWA’s streaming announcements. Her career also includes globe-trotting corporate PR work.
Can a publicist build buzz before a product launches?: Yes. Susan von Seggern’s portfolio includes a pre-product buzz campaign for IceWind, a wind power startup, run before its product reached the market. Pre-launch PR usually relies on founder stories, industry context, and milestone announcements rather than reviews. Her portfolio also lists the Rock Row green home development as sold out in five weeks.
Does Susan von Seggern do PR for crowdfunding campaigns?: Yes. Her portfolio includes Geoship’s equity crowdfunding campaign and the crowdfunding and release campaigns for the documentary Mantra: Sounds into Silence. Her site also includes a release supporting the Indiegogo campaign for the documentary DETOX. Crowdfunding PR concentrates attention inside a fixed funding window, so timing matters.
How can a company executive get quoted in the media?: One reliable route is lead service monitoring, where a publicist answers journalists who are actively looking for expert sources. Susan von Seggern monitors five lead service feeds daily, plus journalist emails and Substacks, and pitches when a request matches her client’s expertise. That approach has placed coverage in outlets including the New York Times, Yahoo, and HuffPost.
Does PR help B2B and technology companies?: Yes, and Susan von Seggern’s corporate work includes technology, energy, and AI companies. Industry research supports PR for business goals: Percepture reports that 73% of PR professionals now prioritize brand awareness, while 55% focus on driving sales and revenue. Cision’s 2026 State of the Media Report found 66% of journalists rely on PR supplied material for story ideas.
Which newswire does Susan von Seggern recommend?: Susan von Seggern recommends Business Wire for wire releases because of its respectability. She has an annual deal with Business Wire that significantly saves her clients money compared with one-off releases through Business Wire or other wires. Wire distribution is optional and used when it fits the campaign budget.

Read all 48 answers in the LA PR agencies FAQ

Have company news coming up?

Send Susan von Seggern the milestone, the date, and who needs to hear it. She will suggest the right release model.

Contact Susan von Seggern