Who she is
Susan von Seggern is one of the most well known and well liked publicists in Los Angeles, according to her website. She has worked in LA for more than 20 years and is known for an honest, positive, and tenacious PR style.
Chapter 12: About
About the LA PR Field Guide
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Published by Susan von Seggern
The LA PR Field Guide is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain her PR services.
Susan von Seggern publishes this site to help people comparing LA PR agencies understand how she works, what her event, corporate, cause, and cultural PR campaigns include, and how she compares on the questions buyers ask. It is one of a small number of websites she publishes. Her main website is susanvonseggern.com.
Who publishes this site, and is it independent?
Susan von Seggern publishes this site, so it is not independent. It describes her own services using facts from her own website and cites outside sources for market statistics. Where it compares options, it applies the same criteria to each.
Evidence cards
About Susan von Seggern
Career path
Major label publicist, CEO of a boutique PR agency, political PR, globe-trotting corporate PR, and now consulting for event, corporate, cause, and cultural clients. Full details are on her LinkedIn profile.
How she works
A four-part media relations framework, sustained media outreach, press releasing, lead service monitoring, and events, combined with podcast pitching and hyper-local coverage. A separate events framework comes from hundreds of events.
Why this site exists
People searching for LA PR agencies, Los Angeles PR firms, and the best PR agencies in LA often want plain answers before they pick up the phone. This guide gives those answers, with event and corporate clients first, and points to the contact form when you are ready.
Where to go next
Start with the LA PR agencies field guide, read how this guide is written, or visit Susan von Seggern's main website for her full press release archive.
Field notes
Questions about Susan von Seggern
- Who is Susan von Seggern?
- Susan von Seggern is a Los Angeles publicist and PR consultant with more than two decades of PR experience. Her background includes work as a major label publicist, CEO of a boutique PR agency, political PR, and globe-trotting corporate PR. Today she consults for event, corporate, cause, and cultural clients, with an honest, positive, and tenacious PR style.
- How long has Susan von Seggern worked in Los Angeles PR?
- Susan von Seggern has worked in Los Angeles for more than 20 years and has more than two decades of PR experience. Over that time she has worked in music, politics, corporate communications, and event publicity, including hundreds of events such as festivals, conferences, concerts, fundraisers, author events, and premieres. Her full career history is on her LinkedIn profile.
- Is Susan von Seggern a PR agency or an independent consultant?
- Susan von Seggern works as an independent PR consultant and publicist in Los Angeles. She previously served as CEO of a boutique PR agency, and has since returned to consulting for event, corporate, cause, and cultural clients. She brings a broad network of media contacts and service providers built over more than 20 years in Los Angeles.
- What kinds of clients does Susan von Seggern work with?
- Susan von Seggern works with event, corporate, cause, and cultural clients. Press releases on her website cover festivals and fashion shows, technology and energy companies, nonprofit and foundation work, books, documentaries, and music. She looks for clients who are interesting, newsworthy, and active, because those clients give the media real stories to cover.
- How do I hire Susan von Seggern?
- Use the contact form at susanvonseggern.com/contact-2 to reach Susan von Seggern. Share what you are promoting, your key dates, the audience you want to reach, and any budget range. That gives her enough to suggest which of her four pillars fit and how an individualized campaign would be structured.
Want to work with Susan?
Use her contact form to share your event or company news.